Very early in my career as a small-town lawyer, I collaborated with a local accountant in presenting a comparable experience-based learning opportunity.
Focusing on the general theme of preventive business practices, we conducted a series of seminars designed to help business owners prevent serious legal and financial issues.
Connecting with seminar participants was easy and straight forward: we just spread the word, inviting our clients and contacts to sign up and bring like-minded friends and contacts with them.
Even though our wired and interconnected world has often been called a global village, it’s a whole lot harder to connect with a targeted audience in this village than it is in a small town.
That’s been the biggest external struggle that I have faced: connecting with the people who will most benefit from the marketing practices that I want to share.
And even if I could have succeeded in connecting with service professionals whom I could help, what form would this assistance take.
My book was too clunky to be practical for either hard copy or electronic format.
Small, live and in-person interactive workshops would have been ideal … but for an estimated world-wide market of some 50 million service professionals, this option was not even worth consideration.
As admirable as my intentions were and as helpful as my content is, I hit a wall: how to help the people who will most benefit from my help?